I'm a growth-minded product manager who builds at the intersection of user value and business impact. I've spent 5+ years working across B2B and B2C, leading products from zero to one at early-stage startups and scale-ups. My career has taken me from Project A Ventures to being the first commercial PM at Reflag, and eventually founding Zilu where I led product strategy, roadmap, and growth.
Belief
Customer-centricity isn't optional. It's the foundation of every product decision I make. Whether working with a 5-person startup or a scaling company, I anchor everything in understanding what users actually need, not what we assume they want.
Journey
I've been on all sides of the startup equation. I started on the investment side, moved into product and growth roles building across SaaS and consumer tech, and eventually founded my own company. This range means I understand how investors evaluate opportunities, how operators build products, and how founders balance both. It's what allows me to help you see the full picture when making product decisions.
Strength
I help startups find clarity in chaos. Whether you need to validate a new idea, fix activation rates, integrate AI into your product, or diagnose product-market fit gaps, I bring frameworks from my VC background and hands-on product experience to get you unstuck and moving forward.