We've noticed a pattern
Product managers try AI. They experiment with ChatGPT, Claude, and other tools. They get some quick wins: faster drafts, better brainstorming, automated summaries. But when they try to use AI for the work that actually matters - customer intelligence, roadmap prioritizations, stakeholder management, the outputs fall short.
The reason? Missing context.
Generic AI tools don't know your domain, your customers, your strategic priorities, or your product. Without that context, you get surface-level outputs that look good but lack depth. You still need to do the real analysis yourself.
This is where most PMs get stuck.
They know AI should be able to help with time-consuming analysis work. But they don't know how to build the intelligence layer, the context system that feeds AI everything it needs to move from "writing assistant" to "strategic analyst."
That's what this course solves.
We teach you to build intelligence layers: structured context systems that power AI with your domain knowledge, customer data, competitive landscape, and strategic goals. With this foundation, AI can automate the analysis work you currently spend hours on manually.
We created this course because the current approach to
AI for PMs is backwards.
Everyone teaches tools and prompts. No one teaches the foundational thinking that makes AI adoption sustainable. We're fixing that.
We are trusted by product teams at 50+ companies,
from seed stage to unicorn valuations. All from the heart of Berlin.
Product Managers at Startups
You're juggling user research, roadmap planning, and stakeholder updates with limited resources. AI promises to help, but most tools give you shallow outputs that need heavy editing.
You'll learn: AI workflows that actually save time in your daily PM work
Career-Switching PMs
You came from UX, engineering, or another adjacent role. You're doing PM work but still building your toolkit. AI could accelerate your learning curve - if you knew which tools to use and how.
You'll learn: The essential AI tools for PM work, with templates you can use right away
Product Leaders
You're leading a product org and need to bring AI capabilities to your team. You want hands-on experience with AI tools before rolling them out, plus frameworks to scale across your team.
You'll learn: How to evaluate, implement, and teach AI workflows to your product team
Get 4 weeks of training with 2x 1.5h sessions
per week
We’ll limit the seats in our course to maximize the individual learning experience
Join the community and exchange with product people of your cohort
Show your accomplishment with a certifacte and share it on linkedin
We'll give you another 1 hour individual coaching session
If you are not satisfied with the course, you'll get your many back.
This course builds on a "flipped classroom" model, with 15-20-minute bite-sized knowledge videos to work through by yourself. During our live sessions, we'll focus on discussions and hands-on exercises.
We create a safe space to address the real challenges of PM work. Town halls and breakout sessions help you build trusted relationships with your cohort for honest feedback and coaching.
You'll build genuine relationships with PMs at similar career stages - people who get your challenges. Through the cohort and ongoing community events, you're joining a network that lasts beyond the course.
Module 1
The AI Shift: New Foundations for Product Management
Understand how AI reshapes the product manager’s craft
Build the mental models, vocabulary, and awareness to think systemically about AI.
Set up the technical environment and knowledge base for AI work.
Establish the foundation – tools and knowledge structure.
Module 3
Where AI Skills Meet Product Skills
Merge classical product skills with new AI capabilities.
Learn how to use AI and think as PM to amplify product work.
Use AI in end-to-end product scenarios and close the loop.
Build an AI-powered workflow that delivers tangible value.
Reflect, assess risks, and build a long-term learning path.
Develop the judgment and structures to integrate AI sustainably in your organization.
Waitlist members get first access to enrollment, early-bird pricing (20% off),
and invites to our free lightening sessions starting in December.